Direct Mail is the hardest-working medium available for your budget.

Direct Mail lets you target the people with the most potential to purchase your product or service. It gives you more format options than any other medium, and it provides results that can be measured and analyzed so you can adjust your spending for maximum cost-effectiveness.

The U.S. Postal Service is an incredibly efficient way to deliver a printed message. The key thing to remember when direct mail advertising -- with few exceptions, EVERYONE HAS A MAILBOX!! Everyone looks at the mail. There's no virus waiting to mess up their lives, or steal their identity.

Key Attributes of Solo Direct Mail.

Solo - No more being lumped together with other advertisers, often with your competitors.
Targeted - Select your specific audience by: age, income, home value, sex, etc.
Measurable - By using an offer you can measure, allows you to know for sure what your rate of return is.
Personalized - Because it arrives by itself, it is more personal to your prospect.
Customized - Run what you want, when you want, and to whomever you want.
Tangible - Your prospect can hold your offer in their hands, or put it up to be reminded at a later date.
Less wasted circulation - No more advertising to the masses. Pick your areas, and demographics.
Timed - Mail on your deadline, not someone else's.